It's a thing. However we want to frame it your book only finds its audience if you put it physically in their hands.
I'm in the home stretch of a couple of sleeping pills so you'll have to interpret my dream braon
I refuse to learn marketing sensibly. Sensible marketing is objectively evil. I know my target audience and they're not the kind of people that enthusiastic bs will satisfy.
That Cyanide & Happiness kickstarter is tricking people into making viral marketing. We need to steal the nugget of fun from that and accept that the work must be done if anyone wants to eat. From a practical standpoint I won't buy your book if I don't know you wrote a book.
There must be something beyond a bespoke slogging void your guts every time. Build readers, maintain dignity. How?